Whirlpool

Whirlpool Corporation is an American multinational company that manufactures and markets a wide range of home appliances.

Their major product categories include washers, dryers, refrigerators, ranges, cooktops, wall ovens, microwaves, beverage and wine centers, dishwashers, range hoods, ice makers, and compactors.

What was required?

Improve product visibility

• Streamlined Navigation

• Enhanced Search Functionality

• Clear Product Presentation

• Mobile Optimization

• Smooth Checkout Process

• Transparent Shipping Information

Whirlpool's e-commerce heatmaps

Whirlpool's e-commerce User Flow

Whirlpool's User Personas