CRM

Onboarding approval process

Front Office Approval Process Enhancement

The goal of this project was to improve the Bank's Client Onboarding process and streamline the Relationship Manager (RM) workflow through automation.

By reducing manual tasks and expediting compliance checks, the solution allowed RMs to focus on higher-value activities. The project included user personas analysis, user flow proposals, onboarding automation processes, prototyping, and client presentations.


Business needs & Challenges

  • Enhance the Bank Client Onboarding

  • Create an approval process

  • Cross-product between platforms

  • Chat section for communications

  • Submit section for final review

  • Ensures that the Relationship Manager has fewer manual tasks and streamlined compliance checks.

Front Office Approval Process Enhancement
Front Office Approval Process Enhancement

User case

  • The case remains with the Relationship Manager (RM) at FRONT Stage until all approvals have been granted.

  • The RM will be informed of any status changes of the approvals.

  • As soon as all approvals have been granted, the client advisor can forward the case to the REVIEW state where a back office employee carries out the final activities (e.g. review documents) and then finalise the case.


User journey

How it was?

  • He starts his working day by opening RM Workplace. From there he can check the status of the client’s cases.

  • There is a client prospect pending to be request.
He writes himself a note, "complete documentation for client onboard" and pins it to his backlog.

  • He goes to CLM to open the client’s case and see what is missing

  • There are some alerts that let him know that he must requieres an approval of the KYC and Pricing

  • He needs to contact Compliance and Service Hub managers to see if they can approve these documents.

  • He receives the documentation declined.
    He needs to collect more information from the client and send again the docs by email and ask to be approved.

  • He searches for the client and goes the dashboard of that client. He spends time taking a holistic view of the client's situation.

  • He needs to go on with some other clients, so he goes to the RMC and he checks one by one the clients status.

  • He contacts his clients to collect documents and complete information to request case approvals.

  • He requieres approvals of documents and cases by sending emails to Compliance and Services Hub to review each case.

User flow proposed

User flow proposed
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