Hi, I’m Florencia Zanovello.
User-centered Senior UX/Product Designer with 20+ years of experience delivering intuitive, scalable, and business-aligned digital solutions in financial services, EdTech, and SaaS industries. Skilled in product strategy, UX research, design systems, and cross-functional collaboration.
Sr UX/UI Product Designer
Feb 2025 - Present · Ticino, Switzerland · On-site
Led the design of Apps and Courses for a finance education platform, improving activation rates by 25%
Led user research and usability testing to validate UX decisions
Improved onboarding, engagement, and conversion in Agile sprints
Supported product roadmap, priorities, and stakeholder alignments
Ran UX audits with Google Analytics, Hotjar, and user feedback
Senior UX UI Product Designer
Good GDS
Mar 2024 - Present · Como, Italy
Built UX/UI strategies for entrepreneurs and digital startups.
Specialized in Squarespace, online courses, service sales, and mentoring platforms.
Delivered multilingual websites, landing pages, and presentations optimized for SEO,
accessibility (WCAG), and user retention.
UX Product Design Lead
Avaloq
July 2022 - Apr 2024 · Lugano, Switzerland · On-site
Led product design for Client Lifecycle Management tools for major banking clients
(Vontobel, Raiffeisen).
Facilitated workshops with stakeholders and delivery teams to define features and flows.
Designed scalable UX patterns for Front Office tools (SAP, SaaS, BPaaS).
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Client Approval process
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Client Lifecycle Workflow
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Clients Profile
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Approval Process
UX Product Designer
Dountouch
Jan 2022 - Jun 2024 · Chiasso, Switzerland · On-site
Improved onboarding UX by redesigning user flows based on research insights.
Collaborated with product and development teams in Agile sprints.
Created wireframes and prototypes in Figma to support faster iteration.
Head UX Product Designer & Content Manager
Digital Virgo
Jan 2007 - Dic 2021 · Argentina, LATAM, Europe
Led UX/UI strategy and design for B2C and VAS web/mobile platforms across LATAM and
Europe, using Agile methodologies to launch scalable MVPs.
Managed cross-functional design and content teams in Argentina and Chile, aligning user
experience with business goals across international markets.
Conducted UX research, benchmarking, and competitive analysis to drive product
optimization.
Oversaw global content operations: contract negotiation, provider management (Sony
Music, gaming, kids content), and platform integration.
Directed brand identity, corporate communication design, and digital catalog strategy for
mobile and online services.
