Hi, I’m Florencia Zanovello.

User-centered Senior UX/Product Designer with 20+ years of experience delivering intuitive, scalable, and business-aligned digital solutions in financial services, EdTech, and SaaS industries. Skilled in product strategy, UX research, design systems, and cross-functional collaboration.

Download my CV

Sr UX/UI Product Designer

Moneysurfers

Feb 2025 - Present · Ticino, Switzerland · On-site

  • Led the design of Apps and Courses for a finance education platform, improving activation
    rates by 25%

  • Led user research and usability testing to validate UX decisions

  • Improved onboarding, engagement, and conversion in Agile sprints

  • Supported product roadmap, priorities, and stakeholder alignments

  • Ran UX audits with Google Analytics, Hotjar, and user feedback

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UX Product Design Lead

Avaloq

July 2022 - Apr 2024 · Lugano, Switzerland · On-site

  • Led product design for Client Lifecycle Management tools for major banking clients

  • (Vontobel, Raiffeisen).

  • Facilitated workshops with stakeholders and delivery teams to define features and flows.

  • Designed scalable UX patterns for Front Office tools (SAP, SaaS, BPaaS).

  • The Atlas Project

  • The Echo Project

  • The Brightline Project

  • The Northgrid Project